Vous Décidez, a Copenhagen-based label, embodies the essence of personal choice and passion in its brand philosophy. The French name, which translates to “you decide,” is not just a label but a mantra encouraging individuals to pursue their passions, integrate hobbies into their daily routines, or work towards long-held dreams. This message is about finding and embracing purpose in what one loves to do.

Launched with its inaugural Fall/Winter 2020 collection, Vous Décidez has established itself as a ready-to-wear label that emphasizes timelessness in fashion. Their commitment to using high-quality deadstock fabrics is a testament to their pursuit of sustainability and quality. This approach not only enhances the longevity of their garments but also minimizes waste, exemplifying a responsible ethos throughout their value chain.

In terms of design philosophy, Vous Décidez draws inspiration from the concept of tonality, commonly found in music, where harmonic progression centers around a main tone. This idea is cleverly adapted into their fashion creation process. Each collection, referred to as a “report,” centralizes on key products, which are constantly refined and updated every season. This focus on central products, crafted in various deadstock fabric selections, allows the brand to maintain consistency and harmony in its offerings.

If you’re interested in becoming a stockist, or would like to learn more about the brand and it’s collections, or for any other general inquiries, AEMA is here to help. Please CONTACT AEMA AGENCY for more info.